25 years for Brin de Folie boutique
15 May 2023

Brin de Folie, a well-established boutique in the Quartier Petit Champlain, is celebrating its 25th anniversary this month! Brin de Folie has been a favourite spot for finding many of the most original collectibles for all these years, thanks to the quality of its products and the wide range of choices available both at the physical store and on its website. The company also offers the largest selection of Russian dolls in the country! Always driven by the same passion as in her early days, the owner Monique Zimmermann, helped by her daughter Mai Li and her faithful and indispensable employees Diane and Marco, hopes to take care of Brin de Folie for many years to come!

Brin de Folie is without a doubt the paradise of collectors. Going to the store not only allows you to make unusual discoveries, but also to have a completely unique experience! Its decor like no other in Quebec offers a complete immersion in a magical universe where are deployed Matriochkas (Russian dolls), musical snowballs, music boxes of all shapes, Loungefly bags, more than 400 different Funko Pop figurines, Disney Tradition figurines by Jim Shore, Spanish Pepote dolls, Tokidoki bags and Unicorno figurines with Italian design, not forgetting various objects of the Little Prince, Smurf figurines, a large selection of Tintin items, Ravensburger puzzles and many other original gift ideas!

All the furniture has been custom-made, including the imposing Ferris wheel for greeting cards, the giant Russian doll display and several shelves of unusual shapes.

The Brin de Folie boutique, with its originality and colours, simply makes you want to go back to childhood. Young and old are charmed every time. It is a business that brings a great diversity to the neighbourhood’s offering,” said Carolanne Fournel, Director of Communications and Marketing at the Coopérative du Quartier Petit Champlain.

While e-commerce was not common practice in the early 2000s, Brin de Folie had already made a name for herself by becoming a finalist in e-commerce at the Year 2000 Trust! Self-taught by nature, Monique Zimmermann has also created herself with the help of some reference books in HTML, her first site! Brin de Folie always gives it a lot of importance, continuously improving its website. To date, more than 1,500 items are available on the online store!

Formed in 1985 following the restoration of its iconic buildings, the Coopérative du Quartier Petit Champlain brilliantly innovates to breathe life into its historic area, and thus offer a unique experience to passers-by who walk through it. Recognized as one of the most beautiful sites in Quebec (and one of the most beautiful neighbourhoods in the world!), the Quartier Petit Champlain enjoys an ideal geographical position in any season: at the foot of the cliff that separates the upper and lower levels of the provincecity, directly under the magnificent Château Frontenac. Its authentic character and extensive offer give the sector a key role in Quebec. About 40 member shops, including a legendary theatre, beautiful shops, restaurants, cafes and friendly bistros, line its charming pedestrian streets, open all year round, to the delight of people here and abroad.


Communiqué by Brouillard communication